Vehicle wrap advertising involves a company designing and printing custom car wraps on vinyl and installing them on a vehicle. Wraps are less permanent than paint, so they can be changed frequently, and vinyl peels off without damaging the paint job of the vehicle underneath.
Plenty of businesses gain significant benefits from vehicle wrap advertising, but are you one of those businesses? Here are five signs that you should consider investing in vehicle wrap advertising:
- You Do a Lot of Driving Already
If your business already involves logging long hours on the road, you’re definitely a good car wrap candidate. Think about all the hours and gas you waste driving, and now imagine that your road time could be spent advertising your business. A single car wrap can garner between 30,000-70,000 views a day, and 48% of people polled consider car wraps one of the most unique advertising methods on the market. Don’t waste the time you spend driving. Use it to advertise!
- People Don’t Recognize Your Vehicles
If you run a business that involves home calls, chances are you’ve been mistaken for missionaries or worse when you show up at someone’s door. Customize your fleet with custom car wraps so your clients always know exactly who you are. Your clients will have peace of mind and you’ll be able to skip straight to business when you arrive.
- You Don’t Get Enough Business
Let’s say you’re not getting as many people through the doors of your business as you want. Using a car wrap as a mobile billboard could get your name out to every demographic at any time of the day or night. With wraps you get massive advertising reach for a cost that should be affordable even if you’re struggling.
- You Have a Modest Advertising Budget
Car wraps are inexpensive compared to other advertising methods and have one of the lowest cost-per-impression rates of any available advertising technique. This means you’ll reach the largest amount of people for the lowest cost. It’s also a one-time payment, unlike billboards or regular print ads.
If any of these apply to you, consider contacting a car wrapping business to get your vehicle wrapped!
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