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Lets Talk About How Cars Are Designed

Cars are masterpieces. Millions of dollars are spent on research and development even before a car goes into production. The logistics can be truly mind boggling. Each part must be designed and the assembly lines and machines must be set up to create the parts. To make the parts, materials must be sourced and transported efficiently.


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This all must be put together at a plant in a fragile dance. However, before we get to this part, how does an idea become reality? How does a car end up from the mind of a brilliant designer, to the lot of your local car dealer or car rental company? In this video, you will learn more.

Believe it or not, the design process begins with mud. More specifically, it starts with clay. Clay is used to make a scale model of promising designs. This allows designers to work together on a design while seeing the design come to life. This speeds up the design process while simultaneously increasing quality. Often, designers will catch flaws in the design during the modeling process that they missed with the virtual model. This is one of the many benefits of using clay for car prototype modelling.

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