How to Make It in the Competitive Radio Industry
For many, it is a dream to host their own car talk radio show or car talk podcast. It is not easy to gain entry into radio, and to be successful is even more challenging! More times than not, you must earn an education and gain the right experience to eventually host your own car talk radio show. The business can seem intimidating, and it is, but with relentless dedication and commitment toward your goals, you can make it in the world of radio.
A career as a radio personality entails much more than what meets the eye (or ear)! As a car radio show host, you must be an expert of all different types of cars and vehicles. You must be able to comment on the different models and makes, understand how they operate and perform, and be able to review vehicles based on performance and quality indicators. Moreover, you must be able to answer various questions from listeners, and invite guests to discuss current topics related to your car talk show.
People who seek out careers in niche radio markets usually have extensive experience in the topic area, and make significant and meaningful contributions to the area of discussion. If you find that you aspire to make it in this career, but lack content knowledge of cars and vehicles, it may be necessary for you to find formal training. You must know your topic and product to make it in radio, especially if you want to host a car talk show.
Worried that you do not have the “know how” to make it as a car talk show host? You can acquire this knowledge by extensively researching and reading up on the topic. Moreover, you must gain some hands on experience by learning the ins and outs of cars, their history, how they operate, and how they have changed with time. Attend car shows and speak to experts in the field. Listen to other radio show programs and stay up on current topics in this area. Immerse yourself in the world of cars and absorb as much information as you can.
It is very important that you get an education in order to be at par with other applicants and competitors. Radio is an extremely competitive career, and a college degree can make you far more marketable. Majors that will best suit someone trying to gain entry in radio include broadcasting, journalism, or communications. You will gain a solid foundation of knowledge and skills that will enable you to work competently as a car talk show radio host. Remember that employers desire applicants that already possess skills and experience using radio equipment and computer software, and that have done some radio announcing.
The best way to find get experience is by seeking out an internship or field experience through your college or university. Most programs have networking opportunities that allow students to gain experience in the field, and it is crucial that you capitalize on these situations. You cannot be picky! Take any opportunity that comes your way. Meet and develop relationships with whoever you can, because contacts can help you break in to car talk radio. If you are serious about hosting your own car talk show, find work as a production assistant, researcher, or reporter, and make the best possible impression you can!